Rich with History and Inspiration: The Tale of Emerson & Farrar Store in Palm Springs
The building of the former Oasis Hotel in the splendid Palm Springs is a true historical and architectural jewel. It’s been over a year since Emerson & Farrar has established its position as eminent jewelers in Palm Springs, CA. Even now, we are as happy as ever that we are located in this exact historical spot – the Tower of the legendary Oasis Hotel.
A girl’s first true love is her father
The Oasis Hotel came to existence as a daughter’s tribute to her father’s heritage. The building was commissioned by Pearl McManus, who was the daughter of John Guthrie McCallum, the first white settler in Palm Springs. Having envisioned a hotel of commanding presence and beauty, Pearl was ready to disburse quite a sum to make her dream come true. There was no room for compromise, literally.
The hotel was constructed on the site of her family home – the one her father built when they first arrived in Palm Springs. It was designed to be an exclusive hotel, made of highest-quality materials and with an avant-garde design. One of the crucial elements of the design was the Tower, which was the embodiment of her respect for her father. Such was the extent of her commitment to the project that she even expended a small fortune to adapt the structure design to go around certain trees that grew on the land since it was their family home estate. On top of that, parts of the McCallum family home were incorporated in the hotel.
Top-flight in every respect
The Oasis Hotel was completed in 1925. It was a stunning structure in the Art Moderne style of the 1920’s and stood out from the surroundings dominated by Spanish and Mission Revival architecture. Constructed using the “slip-form” method which was new at the time, the hotel had the first swimming pool in Palm Springs and proudly featured opulent landscaping and arresting interiors. One of the most striking features was the Tower.
This amazing hotel hosted numerous A-listers such as Clark Gable, Humphrey Bogart, Shirley Temple, Loretta Young, Marion Davies and Spencer Tracy, to name a few.
Marriage of history and art
In 2016, Emerson & Farrar opened a boutique jewelry shop in the reception area of the iconic The Oasis Hotel. The space went through a $250,000 renovation project, during which original Art Deco elements were discovered. When a mirror was removed from the west wall, there were a rolled glass slit window and a frieze designed by Wright himself. Needless to say, these elements were restored to their former glory and they are now showcased in the inspiring and vintage ambiance of Emerson & Farrar Fine Jewelry store.
No better match
The Emerson family were not the only one interested in leasing the property, but what tipped the scales in our favor was the nature of our work. The techniques, inspiration and business model in Emerson & Farrar originate in a world from 100 years ago. The location of The Oasis Hotel and its story make a perfect backdrop for the kind of jewelry you can find at Emerson & Farrar.